Ferragamo has launched a new campaign, A Man's Story, featuring actor Douglas Booth, rapper A$AP Rocky and ice hockey player Henrik Lundqvist, to showcase the brand's spring 2015 collection.

The online project by photographer and filmmaker Francesco Carrozzini, overseen by the brand's creative director Massimiliano Giornetti, highlights the notion of 'making your own rules', and sees the celebrities each telling the story of their successes.